Guide to Augmented Reality Murals by InnoMate
<aside> 👋 On Snapchat, the Mural AR filter can be used in Stories.
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Alcohol, tobacco, medical brands due to platform limitations, cannot create AR filters on social media- Must use WebAR .
Once implemented, the AR filter appears in a special tab on the brand's profile and in the effects gallery.
We can also use them via a direct link that we place in the QR code painted on the mural.
The Snapchat AR filter will work great when the goal of the campaign is:
<aside> 👉 For more benchmarks, check Inspirations
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Technical capabilities:
Why AR?
Bechmarks
Communication