Guide to Augmented Reality Murals by InnoMate
<aside> 👋 Augmented reality is the ideal tool to combine OOH campaigns with digital and social media.
When done effectively, an activation can increase brand awareness, increase audience engagement, and stick in their minds longer than traditional advertising formats.
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Level of visual attention with AR than with traditional formats
Average engagement time of the user in interacting with the AR experience
recall in comparison to stand formats
use AR Filters daily
are more likely to share their favorite Brand’s AR filters.
more engaging is the product preview in AR vs. traditional formats
will be frequent AR users by 2025
is interested in using AR filters
images and videos using AR are produced daily
on average, Snapchat users interact with AR
increase in brand awareness than with video
claim that AR influences their purchasing decisions
more likely to pay attention to advertising with AR than other formats
conversion if the product can be viewed in AR
brands offering AR experiences are considered by consumers
Source:
IAB- AR Buyer’s Guide MarketSplash Snap x Ipsos Augmentality Shift Deloitte Digital x Snap Consumer AR Mindshare Layered
Technical capabilities:
Benchmarks:
Why AR?
Communication