Guide to Augmented Reality Murals by InnoMate

<aside> 📈 The matrics we can measure in campaigns using AR filters are different from those we monitor in traditional ad formats. Augmented Reality introduces a number of new variables that determine the success of ongoing activities. These are partly different, for Social Media AR and WebAR

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What can we measure on Social Media?

Engagement:

• AR filter uses
• Average engagement time
• Gallery sign-ups
• Shares
• Views generated by all shares

Demographics:

• Gender
• Age
• Location
• Language

What can we measure in WebAR?

WebAR applications are similar in their mechanics to regular websites, so it is possible to plug in Google Analytics, as well as to track individual events inside the AR experience.

Without the installation of GA, we are only able to monitor the number of uses of the AR experience.