Guide to Augmented Reality Murals by InnoMate

<aside> 👋 On Instagram, the Mural AR filter can be used in Stories and Reels.

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Alcohol, tobacco, medical brands due to platform limitations, cannot create AR filters on social media- Must use WebAR .

Once implemented, the AR filter appears in a special tab on the brand's profile and in the effects gallery.

We can also use them via a direct link that we place in the QR code painted on the mural.

The Instagram AR filter will work great when the goal of the campaign is:

• Increase in publications and shareability on social media
• The client focus on social media, we do not redirect the user to any campaign landing page, newsletter sign-up, client product page, etc.
• The script includes 2D animation, 3D, music, photos of the user on the mural, but does not include advanced mechanics such as AR Games.

Instagram AR Filters inspo

LionAR.mp4

01.MOV

04.mp4

<aside> 👉 For more benchmarks, check Inspirations

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Content:

Technical capabilities:

Instagram

Snapchat

WebAR

Bechmarks

Inspirations

Why AR?

15 reasons why it's worth it

Communication

Recipe for successful activation

What can we measure?