Guide to Augmented Reality Murals by InnoMate

<aside> 🎖️ Even the best painted mural and the most engaging AR filter needs to be backed up with the right communication and promotion to be successful.

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There are a series of best practices, both before and after painting an AR mural, to maximise the chance of success. We recommend the 5C framework created by Zappar, according to which successful AR activation should focus on 5 points:

🤳 Context

Put yourself in the shoes of a user scanning the AR Mural and ask yourself what that moment would be like: is the location of the wall conducive to stopping and using the AR? Is its surroundings safe and conducive to enjoying the AR mural?

🕹️ Control

How well we can control the context: the lighting of the wall, the graphics painted on the wall, the distance of the user from the mural. The more control, the better the end-user experience.

📢 CTA

Make sure the CTA clearly tells people HOW to scan and WHAT they will receive after scanning.

Getting the CTA right is crucial. This is the element that, on the surface, seems the easiest to do, but most don't think through deeply enough.

Remember that no one is looking for an AR experience on their own, the CTA message needs to be clear about what you are asking users to do and what they will receive in AR, and the QR code visible.

😎 Content

Make sure the content you provide is of value to users. The script must be interesting and engaging.

🎯 Communications

Make sure you use other communication channels to tell people about the AR mural and encourage them to visit and enjoy the AR experience. Good communication practices include:

• frequent organic publications on social media: informing users about the mural and then frequent reminders about the activation and UGC reshare.
• Support from influencers who will show the mural with an AR filter and tell their followers about it.
• Organise a competition, give value to users for using the AR mural